|
Project
Preparation & Product Alignment
This
phase of the project puts your technology in front of potential
partners and/or clients. This is the point we not only test the
market, but also ensure product and market alignment.
- Product training of your AddCraft Consultant
- Market research
- Client/VAR line-up
- Localized Product Presentations, web site
- Product aligment with local language, legislation, and customs
Market
Coverage & Brand Recognition
When
trust in the market opportunity has been established, it is time
to approach the market more agressively, still keeping an eye
on costs.
- Press Coverage
- Joint or solitary sales calls
- VAR training
Pilots,
VARs and Implementation
The
key to expanded success is to be able to show referencable pilot
installations. Winning pilots is a challenge in itself, since
many companies worry about new technologies, new companies, and
new concepts.
- Case studies
- White Papers
- Pilot Cases
- Implementation
Expansion
Expansion
at best is scalable. And scalable it will be when the first VAR(s)
is up and profitable and more VARs wish to follow...
An important step here is to appreciate that the most efficient
way of signing up VARs and have them commit themselves, is to
deliver business to them directly
- Sales Seminars
- Full price Sales
- VAR recruiting
Handing-back
your Information
For
each week or step of the way, your AddCraft consultant will give
you progress reports. Unlike a traditional distributor, AddCraft
treats all market information as your information. When our joint
market efforts have proven themselves successful, you might wish
to handle the market with your own employees. In this case you
will find AddCraft services extraordinarily useful.
- Recruiting of local employees
- Contact to real estate companies
- Contact to local government
- Training of new sales personnel
- Help you hit the ground running
|
